I’ve heard it said that God (which god, you may reasonably ask…) is love.
When I first saw this local church sign, the slogan reminded me of 1984 and The Ministry of Truth…
War is peace
Slavery is freedom
But if one, as the sign proclaims, wishes to uphold the Bible as the Word of God along with the notion that god is the epitome of love, it might be prudent to ask: How many times does “love” appear in the Bible?
Around one hundred and fifty, in each of the old and new testaments.
“Lord” and “God” on the other hand both appear a few thousand times (admittedly more in the old testament) suggestive more of narcissism than concern for others.
So, if we’re honest, the sentiment is simplistic at best, even if we confine ourselves to the god(s) of the Bible.