A 2019 New Idea article complains that customers of some Australian supermarket chains have been “falling into the trap” of buying what they thought were meat products, only to find when they get home that they purchased plant-based products instead.

Many have been left infuriated by what has been called ‘misleading’ product packaging when it comes to vegan ‘meat’ products.
“Infuriated”?
Is that really appropriate an appropriate emotion here?
Ooh, it’s plants! Can’t possibly eat those!
Yuck, I bought these, I didn’t realise they were meat free, they have been sat in the freezer ever since”, said one disgruntled shopper.
Yuck? Did they consider trying the product?
…it’s not like the vegan meat is in its own section – at my local they’re mixed in amongst the proper meat. I keep buying it by accident, it’s driving me nuts. The other day I bought one that said meaty on it!
“Proper meat”?
Does the person quoted understand where “proper meat” actually comes from? Would they be willing to “process” it in order to have their meal?
And, until very recently, there was a distinctly separate meat section at major Australian supermarkets…
…where only those weird vegans went.
You know, the ones who just won’t shut the hell up about why everyone should go vegan?
So annoying…
This one I don’t understand: “I keep buying it by accident”?
Huh? How?
I accidentally bought these the other day thinking they were chicken, lol they do NOT taste like chicken, but the dogs seemed to enjoy them.
Wow. Lucky dog.
Sigh…
The items pictured in the article are clearly marked as Plant-Based, literally beyond meat in one case. Umm. Yuck?
How about trying them first? The products pictured are all high in protein, easy to cook and tasty.
We in the West are spoiled for choice by the range of products to choose from, but then, this post isn’t intended to be an advert.
The subject of what meat is, and its changing definition, is a rabbit hole for another time.
It’s worth noting that even the Medical Journal of Australia (that has influenced the Australian Dietary Guidelines) acknowledges that diets dominated by plant foods are likely the way of the future.
When something tastes as good as meat, is better for you, the environment and, obviously, the animals, isn’t it reasonable to at least give it a try?
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